Snapper Lawn Products
Working with Snapper mowers on updated mower product line and accessories.
Leveraging my experience in the UTV market, creating a familiar VBL that is reminiscent of the past forms and differentiating into new generation of lawn care.
Client | Snapper Mowers
Website |mowers.snapper.com
Launch | 2026
Role | Industrial Design, Mechanical Design Liaison
To be continued
The design language is being applied to future product lines like zero turn, push mowers and accessories.
Zero turn we applied and updated the design language of a previous concept to fit the new language. For push mowers a new language was created.
Defined Visuals
Exploring many forms to represent the Snapper brand. In the end it was clear to stand out with a defined face and sharp characteristics that highlighted clear intentions of speed form with animal like expression, and a reminiscence of past historic VBL with a modern direction . The riding mower represented the initial design language that was carried over between other product lines.
